BRIGHTREE

• Innovative, unique, attractive.

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• Sustainable and eco-friendly​.

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• Good brand image.

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• ​Win loyalty of our customers, thanks to our brand universe.

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• A significant amount of funds needed.

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• High cost of research and development.

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• High fixed costs.​

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• Less attractive to investors.

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• Bioluminescent lights are question mark products (BCG matrix).

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• Lack partnerships to popularize our brand.​​

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• Not many competitors.

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• A niche in the lights market.

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• Emergence of new consumption trends.

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• Government subsidies to support our project.​

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• No legal restriction​s regarding production and commercialization.

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• Partnership opportunities with theme parks (Disneyland, Universal Studios).

• Traditional lights dominate the market.

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• Uncertainty about client response.

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• Uncertainty about return on investment.

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• Increase the prices of our products, to cover our costs.